The media industry is undergoing dramatic changes as media properties are converted from analog to digital assets.
- The ability to distribute these properties via multiple channels in multiple forms with different business models has empowered traditional media companies to experiment with new business models and new partners.
- This changing landscape for media distribution is threatening other stakeholders in the entertainment business, namely the infrastructure owners and the aggregators of content.
The new realities in the media business will force companies to re-examine business models, shift to new ways of doing business and manage their resources on all platforms.
- Power Shifts in the Media Ecosystem; Gartner Research, 2006
The Media and Entertainment industry has a problem!
- Consumers & vendors can't make contact
- Too much 'noise'
- 95% of Ad dollars are ineffective
- Consumers want to break out of 'walled gardens'
- Time and place-shifting - TiVo, Slingbox...
- Granular content - iTunes, VOD, YouTube
- Unbundling: Content > Services > Channels
- M&E 'Titans' struggling with the transition
- No trusted mechanism for 'digital exchange' or content-centric applications
- No standard or easy method to contextually 'register' and manage content, messaging and user-graphics/profiles to associate goods and services
- How do they make $$ in this new economy?
What's Missing?
- A 'universal metadata translator' or a metadata mediation platform between content generators, users and systems
- A normalizing overlay that manages the lifecycle of content, marketing, transaction and user metadata across multiple platforms
- A metadata oriented application development & delivery platform
